Am proud to be helping to launch a new social media campaign #MyBoroMyShirt. In essence this all about community pride in being part of the town and the football club.

Fly Me To The Moon and Middlesbrough Supporters Forum are joining forces with Middlesbrough Football Club and Middlesbrough Council and being backed by Borderlands Creative People and Places and Football Supporters Association in launching #MyBoroMyShirt – The whole idea is to ask everyone to show their pride in wearing their Boro shirt. Take a selfie and post it on social media using our hashtag.

We want to get across a positive message of pride in community, pride in our football club, pride in the diversity of our support, young to older, male, female, black, white. Wherever you work or go to school, wherever you live, be it in Netherfields or New York, Easterside or Easter Island, Sydney or Skelton Green, you are part of the Boro and Boro is part of you.

The first part of the project is to get as many people as possible to post their pics with our hashtag on their social media. You can share with us all a little of your Boro story if you wish. That would be great.

We will collect as many as we can to exhibit together online.

Next year we will be taking some professional photos in landmark locations with a view to building a collection that can be exhibited around the area and hopefully even turned into street art.

In this land of bridges we will look to bridge gaps between communities and indeed between the football club and the town and Teesside, quite literally as well in the use of signage.

Every picture tells a story and #MyBoroMyShirt will celebrate the Boro community we are all proud to be part of. You Are My Boro

Robert Nichols

Fly Me To The Moon

Pictured former Boro star and scorer of the first goal at the Riverside - Craig Hignett launches #MyBoroMyShirt at the Boro Shirt Museum held at Base Camp Boro - photo by Tracy Hyman.

Craig Hignett web.jpg