Do you think this shirt backlash will result in an official statement ?….

Peppery_John said:
They gambled on going up with minimal strengthening, and now they’ve gambled again with a cheap shirt hoping fans swallow it. Two big corners cut, same logic both times.
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We weren’t far off promotion last season. I’d rather we built than go back to boom and bust. I don’t mind free transfers and cut price deals for really good players.

Overall our recruitment has been good.

I’m not even that bothered about us using template kits for our 150th anniversary. It’s just the poor execution. You can cut cost and get best value.. but there’s certain things that need consideration.

If we’re penny pinching on the sponsors logo.. then don’t. Other with the yellow/gold badge and trim.

If we’re doing away with the band for the home shirt.. then the clubs identity needs to be on point elsewhere. It doesn’t leave room for a yellow kit. If we’re using Preston’s template.. then at least change the colours. The 150th anniversary kit is a good idea.. but don’t scrimp again on the vinyl logo and you need the shorts to match the shirt ffs.

This is like the crest badge.. but for kits.
Poorly executed and no care for treatment or detail.
 
The red one’s alright, except the centred badge looks like a dog’s dinner, is too big, and the gold is totally overwhelmed by the white of the sponsor. Gold detailing would have been nice if it wasn’t for that.

The white & polka dots at least doesn’t have the badge issue but is jacked because of the shoulder plate things. They look incredibly ill-fitting on professional athletes in the shape of their lives, they’ll look shocking on normal people.

The yellow is just ****, I don’t get the significance of it and has the same issue with the shoulder things and central badge. It’s a mess.

The one I can’t believe is the blue, which is supposed to be the most special, 150th anniversary heritage one. Absolute dog’s dinner from top to bottom.
 
I don’t see what the big fuss is about this time around. We’ve had some far worse shirts with bands round the waist, sash, random white blobs and flashes.
At least this is fairly clean and inoffensive and the overall kit is all red which I like.
I would always want the band although the plain sponsor logo will give the feel of a band from distance.

On the real downside I will never buy a shirt with a betting logo - that’s the worst travesty of these things - just sh1t. No one seems to whinge about that.
Second I hate having an all white Leeds kit as away whatever the polka dot spin is. I really don’t understand why the club does that.
Yellow is an odd one but not that bothered.
 
Some people I know have been to the shop and said the tops and training gear are much better in person. I don’t think the club will write a statement because a few people aren’t happy. They are probably unaware.

The fact the club still don’t offer long sleeve options is something we should be embarrassed about though 😉

The shirts are selling well on the China websites. £14.
 
Why would the club do a statement? There’s been a backlash online because many don’t like them. I get it. But many also do like them and they will sell well as they always do.
 
Scrug said:
😂

This club don’t give a **** what the fans think. They just want your hard-earned cash.

There’ll be plenty lining up to buy the shirts out of blind loyalty to the club they love, then the club will proclaim the ‘shirts are selling really well’ and ‘feedback has been positive’ or some ***** like that.
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or maybe even people will buy them because they like them
 
You would have thought that Andrew Patterson, the designer of the new badge would have considered the application onto key elements. I wonder if his designs were even considered
 
Boro said:
I don’t see what the big fuss is about this time around. We’ve had some far worse shirts with bands round the waist, sash, random white blobs and flashes.
At least this is fairly clean and inoffensive and the overall kit is all red which I like.
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I think the issue isn’t really sartorial, it’s symbolic.

The feeling of belonging to a group (like a football club) is often associated with the culture and symbols and traditions of that group. It’s understandable that if these things are changed without consultation, people’s sense of belonging is undermined and that can be painful. It’s also reasonable for football team fans to want an identity, and whether you care about the kit or not we all inherently accept that because the majority would reject, for example, a change to the club name e.g. Red Bull Boro.

Middlesbrough have never played in an all red kit with gold as the sole accent colour. We are told this home kit is supposed to reflect the first time we wore red, but that’s clearly not true because in that season the club wore white shorts and black socks, not all red. It’s either really bad marketing or an attempt to pull the wool over the fans eyes. Red and white is our identity and there is no white on the kit, and therefore it’s reasonable for people to not identify this kit with Middlesbrough. The club has built up the 150th anniversary and they’ve let people down.
 
boringblock_21 said:
I think the issue isn’t really sartorial, it’s symbolic.

The feeling of belonging to a group (like a football club) is often associated with the culture and symbols and traditions of that group. It’s understandable that if these things are changed without consultation, people’s sense of belonging is undermined and that can be painful. It’s also reasonable for football team fans to want an identity, and whether you care about the kit or not we all inherently accept that because the majority would reject, for example, a change to the club name e.g. Red Bull Boro.

Middlesbrough have never played in an all red kit with gold as the sole accent colour. We are told this home kit is supposed to reflect the first time we wore red, but that’s clearly not true because in that season the club wore white shorts and black socks, not all red. It’s either really bad marketing or an attempt to pull the wool over the fans eyes. Red and white is our identity and there is no white on the kit, and therefore it’s reasonable for people to not identify this kit with Middlesbrough. The club has built up the 150th anniversary and they’ve let people down.
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I was watching Switzerland in all red pondering whether it reminded me of Boro in anyway whatsoever. It didn't. Liverpool yes.
 
I haven't bought a shift since the last promotion season. Won't be buying any again as they do not look or feel like a Boro shirt. I do tend to buy a training top once a season and do like those again.

The only shirt I've bought is The Prodigy hummel limited edition!
 
i don't particularly like the strips, but its not the end of the world, I just won't buy one. I don't expect the club will notice as i haven't bought one for myself in 20 years.
i'll get a strip for my son and he won't care either - he'll just be pleased he's got one!
i've got my ST and that's the main thing
 
boringblock_21 said:
I think the issue isn’t really sartorial, it’s symbolic.

The feeling of belonging to a group (like a football club) is often associated with the culture and symbols and traditions of that group. It’s understandable that if these things are changed without consultation, people’s sense of belonging is undermined and that can be painful. It’s also reasonable for football team fans to want an identity, and whether you care about the kit or not we all inherently accept that because the majority would reject, for example, a change to the club name e.g. Red Bull Boro.

Middlesbrough have never played in an all red kit with gold as the sole accent colour. We are told this home kit is supposed to reflect the first time we wore red, but that’s clearly not true because in that season the club wore white shorts and black socks, not all red. It’s either really bad marketing or an attempt to pull the wool over the fans eyes. Red and white is our identity and there is no white on the kit, and therefore it’s reasonable for people to not identify this kit with Middlesbrough. The club has built up the 150th anniversary and they’ve let people down.
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I don't think there are sinister motivations behind it - why exactly would they want to pull the wool over the fans' eyes as you put it? What's the motivation behind that?

It is supposed to be based on that 1903 kit - yeah, I agree they've made a mistake with the shorts but the shirt is clearly an attempt to replicate that original top. The gold trim is the gold trim, we knew that was happening regardless of what the kit is.

I do think though that they should have made more effort to explain the link and that the kits should have been consulted on - that is a big own goal after the good work with the badge.
 
BoroPhil said:
I don't think there are sinister motivations behind it - why exactly would they want to pull the wool over the fans' eyes as you put it? What's the motivation behind that?
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I’m not sure I meant sinister. I’d say the motivation behind making the link to the 1903 kit is to hide the fact that there is no/very bad logic behind the decision to have an all red kit? Not necessarily sinister, rather a bad, bad effort at marketing.

BoroPhil said:
It is supposed to be based on that 1903 kit - yeah, I agree they've made a mistake with the shorts but the shirt is clearly an attempt to replicate that original top. The gold trim is the gold trim, we knew that was happening regardless of what the kit is.
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I’d take issue with that, because if this is true then it’s an awful effort. The original top was plain red. This is red and gold, with a white sponsor. And why choose that shirt? Is there a survey that shows Middlesbrough fans identify with that shirt more than any other? It’s just a really terrible effort or a reverse engineered reason.

I’m really not trying to be a Debbie Downer or someone who just finds anything to complain about. That’s not what my mindset it. Because, for example, I was not convinced by the new badge, but I find it very hard to criticise because the club consulted fans (albeit that’s required by “football laws”) and came up with a thoughtful design. Unlike with these kits.
 
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