New Boro Kit

Yearbyred said:
Apologies for having my own opinion on it.

Thought it looked better in person than on the pics and still do.
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Not saying you have to apologise for it, but if you already had no issue with the kit from a professional photo shoot, I wasn't expecting you to stop liking it from how it looked in action.

I hated the kit from what I'd seen from the photoshoot, I was hoping that it might look less orange and bland in action, sadly, to me, it doesn't.
 
TeaCider said:
https://twitter.com/x/status/2075147118998605905

It looks even worse in action, ffs.

Absolutely nothing about that makes it seem like a Middlesbrough kit, and it looks like it's a one piece outfit.

I feel like white shorts might have made it look slightly less ****.
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Never white shorts for me.

Steve has always personally kept everything in house re merchandise.
Nano is right.

Sell everything in house, take the whole retail margin.
Don’t sell elsewhere as you have to share margin with supplier and retailer.
Then knock the supplier down as low as possible on cost.
Focus on having zero surplus stock and selling everything at full margin.
Accept that you have very little flexibility in ordering stock.
Kid yourself that your demand is capped, regardless of the appeal of the kits, or performance of the team. Set that cap at a level that almost guarantees no surplus stock.
Blame the supplier when stock is unavailable, I mean what can we do about it, right?

It’s Gibson’ prerogative, it’s his club, but a quick comparison to the merchandising revenue generated by almost every other club shows the strategy simply does not work.

Fans are frustrated and the club constrain their revenue.
I don’t see it changing.

The club have few things that strongly differentiate us.
Our kit and particularly the first team shirt can do that.
It beggars belief they don’t retain the hoop/band white on red, with red shorts and socks both with white trim. The trim, collars and detail can all provide the differentiation needed annually to encourage fans to buy. Just use other colour combos for the change kits.
It seriously is an open goal.

The 150 anniversary should have been easy. Thoughtful use of the Polka Dots and detail for the away kit.
Thoughtful use of the new club crest with thoughtful historical detail on our home shirt with white band.
Gold is symbolic of 50, not 150, surely.
I like the special shirt being a historical reversion to the very first dark blue kit.
 
TeaCider said:
Not saying you have to apologise for it, but if you already had no issue with the kit from a professional photo shoot, I wasn't expecting you to stop liking it from how it looked in action.

I hated the kit from what I'd seen from the photoshoot, I was hoping that it might look less orange and bland in action, sadly, to me, it doesn't.
Click to expand...
My point was that I thought it looked better in person than on the pics. And still do looking after at the pics published today.

Reminds me of the early 70’s plain kit.

Don’t love it, don’t hate it.
 
I thought I was maybe being too harsh in labelling it our worst ever home top. But seeing those U21 images, I can now firmly state it's not only the worst top/kit we've had, but it's the worst top and kit I've ever seen Genuinely don't even think it even looks like a football kit, it's just a generic, cheap tshirt and shorts set from Temu.
 
Teesste said:

"Thank you to all our supporters who have already ordered their new home and away kit for 2026/27. We processed in excess of 6,000 shirt orders in the first 48 hours of sales, split close to 50/50 and at an increase of almost 100% from last season’s popular home and away kits in the same timeframe."
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So you're telling me that this board isn't an exact representation of Boro fans in general? Well I have to say, I am shocked! Shocked I tell you!
 
Chest band is a must for me. Identity is huge for fans, and I would hope for players. You'd want to wear something that is iconic.

The band should also feature on the away shirt, unless it's stripes.

As far as I know, there's only us, Türkiye and Chicago Fire that use it.

And the only reason I have even heard of Chicgo Fire is because of their shirt.
 
joeychicago said:
I thought I was maybe being too harsh in labelling it our worst ever home top. But seeing those U21 images, I can now firmly state it's not only the worst top/kit we've had, but it's the worst top and kit I've ever seen Genuinely don't even think it even looks like a football kit, it's just a generic, cheap tshirt and shorts set from Temu.
Click to expand...

Finally a bit of perspective
 
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