Sunderland Season Ticket Sales

Re : How do clubs charge less than us and survive?......

Some use part of their parachute payments

Some sell players - Huddersfield are cheaper STs than us and sold a lot of players last season, their manager walked out and they dropped from 4th? to 19th? Blackburn are another cheap season tickets club they are selling players this summer to reduce the wage bill, Cardiff have been cutting back on their wages bill and hence struggled last season

Some break the rules - Derby, Wigan and Reading are 3 recent ones and all eventually relegated.

Sunderland have a bigger fanbase and catchment area than us, but they still struggle to get 40k (80% utilisation?) despite cheap prices, promotion in 2022, and a 6th place finish in 2023. They averaged 39k last season.

Coventry don't own their ground which created problems last season, but reduces their running costs.

Birmingham have serious stadium problems and have had ownership issues and point deductions in the past.

Owners are allowed to subsidise their clubs up to a certain level - I don't know the excat details but it would not surprise me if nearly all the Championship (exc parachute clubs) are subsidised by their owners in some way. Sunderland for example had massive debts written off.

Some struggle to compete with us over a full season. Only Luton and Sheff United have finished above us in both the last 2 seasons in the Championship and SU had parachute payments. This shows what a good job has been done at Luton. Luton charge £430 to £480 for season ticket renewals (no free drinks) or £500 for new EB applications - not cheap.
 
Since1973 said:
It would probably cost you about as much to get in at Hartlepool.

East stand upper - great seats - early bird £590 adult £186 under 18 - £776 a season for 2 tickets

Looking at Man City the equivalent ticket would be over £800 for an adult and £240 for a child for 4 less games - it is not cheap and they don’t need the money
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Nope. Hartlepool have also caught on to the fact it's better to give kids cheap tickets 😉.

And by the way, I've never considered getting a Man City season ticket and never suggested I would. I just pointed out you can get City season tickets for the same price as ours and watch the best players in the world.

I did say I would probably do a couple of days out to City if I didn't get a Boro ST as there's not much difference in cost and it makes my lads day. It's not a bad day out watching some top.quality players
 

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B_G said:
What part don't you get?

I want a comparative price for a season ticket (actually two, potentially three) to the rest of the league. It's not one or two clubs. I quoted five clubs above and I picked them because they were the first five that came into my mind in the championship that were the most similar in size. If I did more digging, I'm sure the rest of the league would be in the same ball park as them, not ours. I could have included Huddersfield which would cost less than £300 for me and my son or Wigan that would cost £380 but I considered these clubs smaller than ours and less value in the comparison. I've literally checked the price of 7 clubs and we are nowhere near any of them.

No one is getting a crazy deal. The people in GRFZ are getting a better deal than the people elsewhere in the ground but still paying more than the rest of the league.

The problem is you are breaking this down to a match by match basis and comparing to our own ridiculously high matchday prices and trying to use that as a justification instead of comparing it to other clubs. Get your blinkers off.

As for the rest of your post, breaking down the clubs financials and revenue isn't my concern and I really couldn't care-a-less. Exactly the same as I couldn't care about the revenue breakdowns on Cineworld or Showcase Cinema. What I do care about is what am I paying for a ticket? And if I'm paying more, what am I getting extra for my money?

Because from what I can see, I am paying roughly 50% more than our competitors for 23 games of Championship football. The only difference being that I support Boro and that is where my heart is otherwise I wouldn't even consider it.
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Why don't you care about the club's financials?
 
Looks like Hartlepool is £20 adults and £15 over 65s, for National League walk ups.

People surely can't expect National League prices at the Riverside. If some Championship clubs charge those prices is no surprise they get into financial difficulties.

If you are nuetral and have the choice of Boro V Leeds for £30 or Hartlepool v Gateshead for £20 - where the average person go?
 
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B_G said:
What part don't you get?

I want a comparative price for a season ticket (actually two, potentially three) to the rest of the league.
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But we’re not in competition with the rest of the league. If we were my answer would be “go to West Brom then”. Which you’d rightly reject as no answer at all.

We’re in competition with other physical attractions in the area, with non-physical stuff like gaming and social media, with being a “global” club football fan through Sky, perhaps even (though hardly these days so is the dominate of football) with other sports. But not with West Brom.

The evidence is that Boro have a model that maximises revenue that is better than others they have had in the last 20 years. I share the concern that it might not be future proof (we must get the kids in) but I think we are. I don’t care where we sit against West Brom. Or even Sunderland.
 
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