The overall impact of ticket sales to total revenues for us and other Championship teams when compared to those of teams in the PL is no doubt an excessive proportion. Moreover, Teesside is an economically depressed market area.
As a result, we have the critical requirement for the very careful and delicate management by the club of its ticket sales.
That said, the sooner we get back to the PL with its abundance in tv revenues the better. The bottom line % contribution from ticket sales to overall revenues would then adjust significantly downwards and the club could more easily and fairly address those contributions (from and for) the fans in the seats.
Until then, maybe the club could use some of the one-off revenues from player sales to soften the blow.