New club crest coming!

I've been asked if i'd be interested in being part of the process, so it appears it's not just the Boro Supporters forum that will be involved and the wider support that will be involved which is great news. I imagine it will go to a public vote for the final design.
 
What is 'woeful' about it though?

The ribbony bits? The shield shape? They're both fairly commonly used on club crests.

Surely no one objects to the lion or the year.

Don't get me wrong, I don't love it, but that's largely because the club was completely synonymous with the 1986 badge for me until that point.
I don't like the shield, the scrolls, the font, it's difficult to read when you aren't really close and it's a bit wonky when you are. The colour has a stupid gradient instead of a single colour.

It also has to be massive otherwise it is illegible. It doesn't scale at all.

Mainly there wasn't anything that was better about it than the previous badge except for the date.
 
I don't like the shield, the scrolls, the font, it's difficult to read when you aren't really close and it's a bit wonky when you are. The colour has a stupid gradient instead of a single colour.

It also has to be massive otherwise it is illegible. It doesn't scale at all.

Mainly there wasn't anything that was better about it than the previous badge except for the date.

You couldn't read the 1986 badge from a distance either, it all blurred together in to red.
 
The year itself needs a special badge and strip whatever comes after it is a different matter I feel for that season 2026/27, there needs to a nod to our origins as some other clubs have done for their anniversary years, adopt as close possible the original badge ( if we know what it is) and for the away strip ( home would be better) a modern styling of the original strip, it would be for this season only, any merch produced for this period would have the original crest or club colours..
Then after that season introduce the agreed new club crest, if we are going to be asked questions it doesn't take too much to add a couple of additional questions. UTB
 
You couldn't read the 1986 badge from a distance either, it all blurred together in to red.
It was a lot better. Great example on these stadium pictures. They are almost identical pictures (new badge is marginally smaller) but the old badge is perfectly legible. It's not even clear that the new badge has text on it.


 
I like it but does there need to be space between 18 and 76?

Plus, do we need the outer circle and the two current badges? I'm assuming AI has done this?

I think the middle bit with the lion, bridge and date would be good.

Would be better if it was the actual Transporter though and not the Golden Gate Bridge in San Francisco.
 
I don't like the shield, the scrolls, the font, it's difficult to read when you aren't really close and it's a bit wonky when you are. The colour has a stupid gradient instead of a single colour.

It also has to be massive otherwise it is illegible. It doesn't scale at all.

Mainly there wasn't anything that was better about it than the previous badge except for the date.
I would agree there was nothing that was an improvement, but I still don't think it was completely toxic to the eyes as some say. But anyway, horses for courses.
 
Current badge has always felt like the designer struck upon a good design (red lion within a shield) and then instead of just adding MIDDLESBROUGH at the top of the shield went a bit OTT with the scrolls. It was a definite downgrade from the iconic circle badge.
 
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