The response on this forum, on Facebook , Twitter, in my group chats, people in my office, people I've spoken to today has been overwhelmingly negative.
I just don't understand how it is possible to get this so wrong, this is undoubtedly the worst shirt we've had since that absolutley hideous home shirt in the Premier League. Someone should have been sacked for that one, if I remember rightly the away one sold very well that season and there was a lot of discounted home shirt stock at the end of that season. It was just awful.
They need to look at getting fans on board, maybe the fans committee meetings or something with some design concepts. I get that it's not easy to make one everyone loves, but it's not difficult to make a shirt that the majority like or don't have strong feelings against.
It's costing the club money, I've seen a couple of people saying they'll get one anyway but nobody I've actually spoken to intends on getting one. They're waiting for the away shirt reveal and might not buy one at all if that's awful.
That's before we get to the morally and aesthetically disgusting shirt sponsor.