Nah, I don't think they actually like them, I think it's more of a mental thing, people think they need booze, and this helps them con themselves they're having booze.
Better to drink these than booze of course, far better for you and a lot less calories I assume?
Diet coke is awful, but not as bad as full fat coke, but I think I don't really like either of them as I associate them with vodka, and I pretty much dank a litre of vodka and 2 litres of coke over Fri/ Sat night every weekend for about 15 years
That was after about 5 can fri/ sat night too.
Guiness is rancid, says a lot that people largely only really drank it on st paddy's day. I think Guinness is more "cool" now, which is why more seem to drink it now.
Don't get me wrong with what I'm saying here and above though, I still drink Lager for the same reasons as everyone else, but I don't think that reason is really taste, it's all in the head/ feeling of the alcohol I think. I appreciate I might be a minority in my line of thinking!
I went from drinking shed loads to practically nothing nowadays, now I no longer go out on the town much. But I was always more of an all or nothing person, could never understand why people would just have one or two drinks, for me it was always 10 or none.