indeedido
Well-known member
Sheff U first season they did spend, Player licenses (Amortisation-Profit from sales) was just £15.9m and cautious. They enjoyed the revenue hike from media and sponsorship. They had a seven fold increase in turnover, doubled their wage bill, had comfortable player dealings, yet still only made a profit of £19m PBT after the loss the prior year of £21m alone in getting up.I'm' not picking anything selectively. Sheff United showed with a 25m profit during a covid year that by not over spending you can make significant profit, while also increasing the saleable value of your players. That two seasons in the prem wiped out their debt issues and turned them from a a pauper into a championship powerhouse.
They spent 67m in that first prem season yet still posted 20m profit. Should we get up, we can try the Brentford model, They had 75m debts going into the prem, they wiped a third of that out first season by not over spending in the prem, and largely giving their promotion team a chance.
Clubs don't have to be in profit or debt free to be saleable. Very few clubs are debt free or in profit. Hull City for example were about 50m in debt when they were bought. We half our debt to somewhere around that in 2 prem years and the club is very saleable. Prem capable clubs are not often on the market, they're a rare commodity. First job is get up there and increase our revenue
Their nett transfer spend was double ours on promotion, yet still relatively modest in terms of amortisation charge. They did extraordinarily well to finish where they did that season, seriously hats off to Wilder.
Despite spending again the following summer, they bombed out, because they simply weren't good enough and by a long way. The owners did not invest and player dealings were financed by increasing debt in the form of a £30m bank loan.
Overall their foray into the PL saw no equity investment from the owners; a squad unable to last despite manageable net transfer spending of £110m, and they left having made £29.2m PBT. They also secured longer PP for staying up. It was a success.
They entered the PL with nett liabilities (negative book value) of -£25.1m, nothing like our perilous current state. They had £71m liabilities of which £43.5m was related to obligation to buy stadium/facilities from Group (offset by £44m prepayments in the books), again nothing like our current state.
They left the PL with nett assets/book value of £2m - a £27m turnaround reflecting the profit they made overall. They also had a firmer asset base, now owning their facilities which will have revaluation potential in the future (from a FFP perspective). They did however leave with £116m of debt, £45m up on their pre promotion level. This included that new £30m Bank loan.
They were in nothing like our current state when they went up, they had nothing like our debt. They spent miles more than we had done, made more profit, but still bombed out of the league with £45m more debt because they simply weren't good enough. They needed more invested, not borrowed - and of course to choose better recruitment.
Going up was great for Sheff U; it is crucial for us.
Staying up was fabulous for them and they are in decent shape, because they are not insolvent; they can carry their debt, but I bet they are currently hurting with that £30m Bank loan. They needed investment to survive up there and build the sort of value other PL clubs have generated. They didn't get it.
Please Mart do me a favour, I really do understand that clubs can make losses and be saleable. They can have high debt (most businesses have and all football clubs do) and be saleable. They can be both.
But the value they might have on the open market is based on the Nett Shareholder Value, the Market Value of assets above their book value and the confidence in the business model's ability to generate revenues to service debt and show it can be contained.
Middlesbrough have the 5th worst nett shareholder value in British football at -£117m- a very bad place to start.
The market value of our intangible assets (squad) ahead of their book value is something, but no longer massive as we have already sold Tav and Spence.
We have paltry revenues and operate at a loss every season in the Championship unless we sell our jewels (who is left?)
If we go up our revenue soars and we could make profit for a season, maybe two but it wouldn't address our unappealing shareholder value shortfall. If we have any hope of staying up the increase in wages and amortisation will reduce this profit to a trickle. That trickle will not make a dent in our debt, certainly not restore our nett value to positive. We wouldn't even be able to raise external funding in a state that remained technically insolvent.
We desperately need investment, equity injection as well as increasing debt in order to get up, stay up, make some profit, show we can stay in that revenue world and start to improve shareholder value.
With Gibson in charge it is clear he won't invest more, and it is clear nobody else will invest and leave him in charge.
If he writes off the debt, somebody else might be induced to give it a go, because as you say it is a club that is capable of being established PL and therefore potentially attractive.
The slow build won't work especially in our position, as good players move on quickly and you don't build squads gradually; Players' contracts and the revenue gulf to PP and PL teams dictates that.
Brentford had far higher player turnover than us across the 7 years they took to finally sneak up. Recruitment of just half a dozen class players - out of the legions they brought in - they sold for big bucks and funded those squad overhauls and they finally got lucky. The transfer profit also created, together with a £38m equity injection to 2017, their establishment of a positive shareholder value. Their operations in the PL are purely funded by rising debt to group. Crucially it is much lower than ours and set against confidence in PL revenues and sustainable debt. They are in great shape.
Sheff U got lucky, were cautious but couldn't last.
Brentford got investment, were managed brilliantly and are in transformed state from a nothing little club.
We need investment AND much better leadership, which I've been banging on about since 2016.
We are absolutely stuck in a downward spiral right now.