There's a difference between looking forward to them and being entitled to them though. Sorry Rob but as someone clearly on the benefiting from the system end of the spectrum I'm not sure you are impartial enough to judge this situation.
Genuine question. Do you think you should ever miss a match?
Why do you deserve to go to Sunderland, for example, more than any other season ticket holder?
If you look forward to every match and you want to go to every match and 24 of them you are guaranteed a ticket and 5 of them you have an 80% chance of getting a ticket then why do we need to have a priority system so the 5% or so of season ticket holders can bump that up to 100%? Why is you not being able to attend 97% of the matches you want to see not enough but someone else being able to attend 0% of the matches they want to see is fine? In any other situation it would be described as greed.
If any of your answers to the above are about sacrifices then you can hold them because doing your hobby, something you want to do, every week is a privilege and not a sacrifice.
The OP isn't myth busting. OP is doing the opposite and showing that the highest demand games are a closed shop. If your pitch about every game being equal was true then why would you be so upset about missing one of those in demand games more than you would one of the others? Obviously those games do mean more for whatever reason (local, rival, low cost, important cup game, pivotal moment of the season etc)