Did you notice they work off the £12.50 average price they get from tickets not the £20,or £30 we pay. Steve Gibson kept on underlining that. Commercially that is their gap. Apart from the growing gap between income and expemditure.
Early Bird Season Tickets on sale
- Thread starter Marvanelli
- Start date
Did you see the percentage of concessions - near 50% already.
That seems amazing. I asked if that was due to an ageing fan base ie OAPs. Steve Gibson said not the case.
I'm sure it's nice for you to have a chat with Gibson but it is not a consultation, or even dialogue, if he's already made his mind up before meeting you. It's a PR exercise to get someone else to do his dirty work.
"We're raising prices because we can get away with it" is all he is saying.
The demographics of the country are 18% U18, 19% O65 and 63% the rest. If his ticket sales are only 50% at the 18-65 range then it goes to show that the ticketing model that people have been defending isn't working.
There's no way they are only taking £12.50 per ticket after VAT. They would be a £15 average ticket price and even with concessions it's nowhere near that.
"We're raising prices because we can get away with it" is all he is saying.
The demographics of the country are 18% U18, 19% O65 and 63% the rest. If his ticket sales are only 50% at the 18-65 range then it goes to show that the ticketing model that people have been defending isn't working.
There's no way they are only taking £12.50 per ticket after VAT. They would be a £15 average ticket price and even with concessions it's nowhere near that.
I have just asked again and the club are adamant that is the figure. VAT on ticketing is far higher than you realise from your calculation. And then there is the concessions level.
Walkups from the extra 2000 that are now attending games from the projected 24000 in their plan take the £12.50, average because of the walk up cost but it is still well below £20.
Am being sent a document showing how the club arrives at the figure.
I have seen the full breakdown of season card income for this season and it shows concessions are near 50%.
OK I now have arrived at the figure for average ticket money to the club. Nett amount for every ticket sold
It is £12.37 per seat.
Isn't that amazing!
It is £12.37 per seat.
Isn't that amazing!
On my phone at present but I can show some of the working out later.
Air Resistance
Well-known member
Wow. I’m actually really surprised. This is the sort of information that would help the clubs messages about renewing.
So I guess the big question is - if people have an issue with the prices, should the club be doing less to help concessions?
You're going to have to show us the breakdown of figures because it sounds like rubbish. VAT is only 20% so are we really only selling at an average of £15.46?
If we are then that is **** poor and makes all of the other decisions even more baffling.
In reality I suspect some licence in how they are reporting income per ticket.
No - I have a complete breakdown of sales. And numbers of concessions..
The maths all works out totally - unfortunately.
If it does then why are they prioritising retaining poor season ticket sale income by charging such high prices for new customers and walk-ups when the season tickets are earning them a pittance? All these people defending the clubs ticketing policy are looking a bit silly now. It's embarrassingly poor management.
You will have to bear with me as I have been waitinv for a lift to the garage.
They could never ever get 26 000 walk ups.
Season tickets give the club the large lump sums of money needed for expenditure etc. And how could you run a stadium not having a clue what size of crowd to expect.
muniz
Well-known member
plus soon as there is hard times or nothing to play for the walk offs drop off dramatically fast, you can see that in the attendance numbers
They don't need 26k walk-ups. Scrap season tickets and sell 15k at £25, no concessions and they'd be well up on the current structure.
No concessions!?! Sell 15 000 tickets every game!
Wow. Really.
muniz
Well-known member
until there bad form or nothing to play for and most them walk ups vanish
TheBlueButterfly
Well-known member
Do you genuinely believe that 15k people would walk up and pay £25 if we were bottom of the league and looking like being relegated? Howay, it's not rocket science why clubs prefer pre-sold season tickets.
On average, yes, because some seasons we would be near the top of the league like this year and sell way more. 15k average isn't very high. It would need sustained years of poor football to drop that low again. Even on a week to week basis we might shift way more for big games on a Saturday and less on weekday winter tickets.
Is anyone suggesting the current model is working if we are averaging £15 per ticket? 15k at £20 would still beat the current model.
So I'm saying is that maybe season tickets aren't the best way to fund the club and in fact, appears to be a terrible way to do it seen as though we aren't even covering the running costs.