Some fair points 18MFC76 but historic catchment is a big factor in crowd size, as well as a clubs ambition and trajectory
We could reduce our prices to theirs and get another 1000 to 2000 fans per game, but we would lose revenue overall and at MFC every penny is reinvested in the team and facilities, if this was cut some fans would eventually suss this out and leave. Our wages bill was £28m in 2020/21 thats quite big for the Championship.
Also some of our stadium is at full capacity or close to it for season tickets (Family Section, South Stand and even East Stand).