I don’t think Labour should be frightened to stretch the truth a bit either to get their message across, Johnson has shown that really does not matter any more.
Take the Serco £22bn v Nurse 1%...
I would turn that into -
Track and trace failure CEO £22bn salary v Front Line Covid hero Nurse 1% rise
Rich business shareholders v poor essential worker
Ram the message home, the details don’t matter, ram it home as hard as you can, posters and adverts everywhere
And keep saying it day after day after day.....