Labour need to appeal to people who bizarrely think Boris Johnson did nothing wrong?
I don't think that's a good idea.
The Labour Party need to appeal more to working class people - many are surviving on relatively low incomes, rely totally on the State for their schools and health care. They maybe renting or own a modest property. They don't have a lot in savings and their opportunities are in general are limited for numerous reasons.
More importantly half? of them live outside Metropolitan areas. Labour in recent times seems dominated by people srrongly connected with the major cities - London, Manchester, Birmingham, Leeds etc - Milliband, Corbyn, Starmer opposed to Brown (Fife), Blair (County Durham), Kinnock (South Wales Valleys). I know Milliband's seat was Doncaster, but he seemed strongly connected with North London. I do think it affects how people think and the importance they put on certain issues.
I get the impression the Labour Party is doing well in relatively affluent areas of major cities such as Hampstead, Kensington, Islington, but struggling in working class areas outside major cities, like Redcar.
Example of what the Labour Party could do
Raise Income tax threshold to £16k
Raise Living Wage to £11/hour and reduce age to 21
Extend NI credits to all areas (from Freeport Zones) to struggling economically so its cheaper to employ people in certain areas of the country
Provide funds to further develop areas like Middlehaven, so young people don't have to leave Teesside and areas like it to get on.
Improve infrastructure in left behind areas instead of HS2 schemes connecting two Metro cities
Move central public sector job out of prosperous areas of the UK
Invest more in further education which traditionally supported working class communities (local tech colleges with vocational courses etc)
How to pay - reduce the levels of tax reliefs say on pensions for example reduce all tax relief to 20% instead a persons higher tax rates.
A more balanced econmy will also produce more tax income and reduce welfare payments and allow central services to be deliveried at lower cost
Reduce tax reliefs in some other areas too like private education, non dom statuses