feedthebear
Well-known member
Fortuna Düsseldorf have raised £39 million from the local business community to fund free football for their fans (today’s Times Sport). In the forthcoming season, three of their home matches will be free entry. Their plan is to be able to fund free admission for all fans for every home game within the next 2 to 3 years.
Their chief exec states, “Not everybody can’t afford football and a football stadium experience anymore. Our conviction is that football belongs to everyone”.
They believe that the extra sponsorship that their altruistic approach will attract, plus the additional match day stadium revenue from the increased crowds, will be sufficient to offset the lost gate revenue, and will bring with it the benefit of capacity crowd backing for the team.
The club is 100% owned by their fans cooperative, of which there are 27,000 members.
A very different take on things.
Their chief exec states, “Not everybody can’t afford football and a football stadium experience anymore. Our conviction is that football belongs to everyone”.
They believe that the extra sponsorship that their altruistic approach will attract, plus the additional match day stadium revenue from the increased crowds, will be sufficient to offset the lost gate revenue, and will bring with it the benefit of capacity crowd backing for the team.
The club is 100% owned by their fans cooperative, of which there are 27,000 members.
A very different take on things.