They really should just consider extending the family zone prices to all areas of the stadium.
NO they shouldn't. The GRFZ is a massive mistake.
There are an enormous number of people who pay literally nothing and the average revenue generated per head in the zone is pitiful by comparison to anywhere else.
Extending that around the stadium would be seriously idiotic.
The U18's SC EB price is £206 literally ANYWHERE in the stadium. That is £8.96 per match. That is very good value in my opinion.
Having a restructured approach to concessions around the stadium is what is required for Walk Ups and new season cards.
The premium charged for new or occasional customers is what is wrong.
KIDS SC PRICES ARE
NOT CRAZY HIGH.
THE MATCHDAY KIDS ONES
ARE.
They will charge you £22 plus booking fee for an U18, (including a 5 year old in the West Stand Upper) for the next match at home to Plymouth.
That same seat on an U18 EB SC would be £8.96
next season, or £10.04 as a new applicant on EB. That is a 146% premium for a matchday young fan.
They might sharpen the pricing for some younger U18's, but really the SC pricing is very very good already.
The matchday/occasional pricing is absolutely and relatively obscene.
Gibson is to Revenue Management what he is to diplomacy.