The chairman in is running of the club and its seems wants to put up prices. All clubs are faced with this conundrum. Without SG underwriting or loaning the club money we wouldn't exists. All purchases, loans are a gamble, people expect new players to arrive and be paid for, loads of people were demanding we spend the 25 million or so we recieved in sales a few moths ago. Every club will have success and failures in the transfer market? How should it be decided who we buy and for how much? If they are a failure should we lower prices as people shouldn't have to contribute to someone's decision? If they are a success should we charge more so people pay their share to watch the success of someone's else's decision.
Whether we like it or not, football is a business, not a charity or public service and we should not expect someone else to pay for it, people will decide what their priorities are. There are numerous posts about our away support, that won't be cheap but people are choosing to go. We should only ever expect to live within the means of the club, if we expect more then what those means can achieve, we have to be prepared to pay more, rather than expects someone else to.