Season Cards/tickets back on sale

Frozen Horse said:
Yeah, but you'd have to watch Sunderland ☠️☠️☠️

We've argued this back and forth on this forum often enough that people know my view. The current structure has been effective in keeping gates higher than the structure following our 08/09 relegation. It better suits the Teesside pocket than the previous structure.

That it doesn't please everyone is inevitable. No structure will.

I expect the club to persist with this structure for at least 10 seasons. It depends on fans trusting that if they make the big investment in the first season ticket, it will be worth their while.

I don't expect them to go chasing quick fixes through ticket offers; in the past, that just for Ed average attendance down.
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To me it is a flawed strategy. Where is there any incentive to get back lapsed or indeed new fans? We have a fair number of mature fans who could die at any time - something we all have to face up to.
 
JM14 said:
Worth noting that most other clubs in the league with cheaper ticket prices still actually manage to sign players. Revenue from ticket sales isnt a huge percentage for clubs at this level
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I think the prices are high BUT ticket price revenue is absolutely make or break at Championship level. TV money is very low compared to Premier as with commercial.
I hope we change the model, even if gradually, reducing pricing behind the goals etc. But ticket revenue is essential at our level. Shirt sales are also very important.
 
Redwurzel said:
The Boro model is built on renewals they are around 85% of our sales.

£450 plus 23 free drinks is about £15.25 per game - thats for highest priced adult attending all games, assuming drink is worth £4, but not getting any other benefits. Even with no drink its £19.25 per game. Adult concessions @ say £310 its £13.48 per game less if you get a drink. When the Riverside opened it was £12.50 per game for an adult thats 27 years ago or £9.50 with a season ticket.

I am not saying its cheap, but its not expensive for renewals.

Revenue from ticket sales is important in the Championship, less so in the EPL.
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£450 was the lowest priced adult renewal, not the highest, and the free drink shouldn't be taken in to account with the price given many don't actually benefit from it even after years of renewing.

Here was the cheapest early bird renewal for a single adult for each club:

Birmingham City - £325
Blackburn Rovers - £399
Blackpool - £369
Bristol City - £375
Burnley - £319
Cardiff City - £279
Coventry City - £345
Huddersfield Town - £299
Hull City - £300
Luton Town - £430
Middlesbrough - £450
Millwall - £396
Norwich City - £534.50
Preston North End - £300
Queens Park Rangers - £235
Reading - £299
Rotherham United - £380
Sheffield United - £402.50
Stoke City - £344
Sunderland - £335
Swansea City - £322
West Bromwich Albion - £329
Watford - £402
Wigan Athletic - £249

We had the 2nd most expensive cheap early bird price in the Championship, only Norwich are higher (and their pricing is shocking too).
We were actually sizablely more expensive than almost every other club.

Your argument is still just that our season ticket prices are better value than our matchday ticket prices, rather than they're actually reasonable compared to other clubs.
 
It’s frightening to think, (well for me anyway), that our Lass’s season card at Old Trafford is £198 cheaper than mine at the Riverside; based on the prices released today. If I hadn’t have bought at early bird, I would be moving stands!
 
Funnily enough, I've literally just been messaged by a Sunderland fan I know who said they've been discussing our pricing on their board and can't understand why ours are so expensive.
 
Teacider... .
They've probably got 15K season card holders MORE than us, so simple maths says they can charge less to attain the same total
 
Pear-Drops said:
Teacider... .
They've probably got 15K season card holders MORE than us, so simple maths says they can charge less to attain the same total
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Yet 22 other clubs are charging less than us in the same division, and most have lower attendances.

Where's the simple maths there to justify it?
 

Boro’s ST Prices

£520-£721 for an Adults ST, Under 18s priced at £214. Shameful prices anywhere in the country, but especially in Teeside. You must be registered for see element. Glad ours are still well priced, don’t think I could justify paying over £500.
www.readytogo.net www.readytogo.net
 
Nosmo-King said:
To me it is a flawed strategy. Where is there any incentive to get back lapsed or indeed new fans?
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Clubs only really boost sales with success on the pitch. See the response to Sunderland's promotion as an example. Make fans feel good, and they'll pay to come. That's the only incentive that works.

You can go for the short term fix, like Hartlepool did, but the 2 relegations in the next 5 seasons meant that any short term gain was lost.

I know if no club whose has achieved success through the approach of "get the ground full to start with, and that will lead to success on the pitch." I'm ready to stand corrected in that, but no examples spring to mind.
 
Pear-Drops said:
And how many of the 22 clubs with lower attendances have ambition / expectations greater than ours ?
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5 of the cheaper clubs finished above us in the pyramid last season, another (all different) 7 the season before, 13 the season before that.

7 of the cheaper teams have been in the Premier League more recently than us, 2 more came down with us that year.

So a pretty big portion.
 
I really don't understand how anyone can justify these prices. They are extortionate! We can talk about 'business models' and all the rest of it but the top and bottom of it is compared to 99% of clubs in the league we are getting badly ripped off. We've had one season of Premier League football in god knows how long.

It's almost like the club don't want to attract new season ticket holders. I just don't understand it.
 
fmttmadmin said:
I think the prices are high BUT ticket price revenue is absolutely make or break at Championship level. TV money is very low compared to Premier as with commercial.
I hope we change the model, even if gradually, reducing pricing behind the goals etc. But ticket revenue is essential at our level. Shirt sales are also very important.
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If that’s the case then how can almost every other club be surviving without ripping off their fan base?
No justifying the prices at all, one of the poorest areas in the country with one of the highest prices
 
JM14 said:
If that’s the case then how can almost every other club be surviving without ripping off their fan base?
No justifying the prices at all, one of the poorest areas in the country with one of the highest prices
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We pay better wages than most. We have to to get players to come up here. It doesn't guarantee results, nothing does, but fans would complain about "not showing ambition" if we didn't do it.
 
Pear-Drops said:
And how many of the 22 clubs with lower attendances have ambition / expectations greater than ours ?
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Huddersfield charge significantly less than us and historically have lower attendances. And still managed to finish above us, how are they managing it?
 
Frozen Horse said:
We pay better wages than most. We have to to get players to come up here. It doesn't guarantee results, nothing does, but fans would complain about "not showing ambition" if we didn't do it.
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That’s rubbish, at least 6/7 teams will be paying higher wages than us and still charge fans lower prices

Over 500 quid for a season ticket, 31 quid for a walk up ticket and the club will be shocked when we have 15k empty seats every week
 
JM14 said:
That’s rubbish, at least 6/7 teams will be paying higher wages than us and still charge fans lower prices
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Well that's better than most, isn't it? And I'd bet anyone paying more has the luxury of parachute payments.

We've got to compete with that without parachute payments.
 
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