The demise of the phone book

If there was no new technology at all, there would still be the fact that fewer and fewer people were happy to have their number disclosed.
 
Ingleby_Flash said:
The thing is yellow pages had, it if only they’d embraced the search engine thing when it took off. They were the market leader, they just didn’t get the technology change that ultimately made them redundant.
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Aye, Lovefilm got that right by introducing streaming content and eventually becoming Netflix
 
Ebor said:
And Toys R Us, Woolies etc.
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Woolies attempted to keep up with the internet by introducing an in-store ordering system but it wasn't customer friendly at all, barely promoted at all, and a large percentage of staff members (who were mainly of the older generation) couldn't or wouldn't get on board with it.

It was also introduced far too late and tried to focus more on ordering stock not usually available in stores such as hot tubs (no, really) and garden furniture.
 
Juninhoburger said:
Woolies attempted to keep up with the internet by introducing an in-store ordering system but it wasn't customer friendly at all, barely promoted at all, and a large percentage of staff members (who were mainly of the older generation) couldn't or wouldn't get on board with it.

It was also introduced far too late and tried to focus more on ordering stock not usually available in stores such as hot tubs (no, really) and garden furniture.
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Wilkes did too, with WilkoPlus. But the fact is no one would pick up from a store what they could have delivered elsewhere.
 
Ingleby_Flash said:
The thing is yellow pages had, it if only they’d embraced the search engine thing when it took off. They were the market leader, they just didn’t get the technology change that ultimately made them redundant.
Click to expand...
Network Information Service, or NIS (originally called Yellow Pages or YP), is a client–server directory service protocol for distributing system configuration data such as user and host names between computers on a computer network. Sun Microsystems developed the NIS; the technology is licensed to virtually all other Unix vendors.

Because British Telecom PLC owned the name "Yellow Pages" as a registered trademark in the United Kingdom for its paper-based, commercial telephone directory, Sun changed the name of its system to NIS, though all the commands and functions still start with "yp"
 
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