The demise of the phone book

A lot of the advertising will have gone away also. When I first started doing weddings I had an advert in the yellow pages, it cost me £500 and wasn't that big. 5% off if mentioning yellow pages. Zero leads.

Realistically who uses a phonebook for most things like that these days? youd want to check reviews, see work etc not just pick a name in the book. And for residential, who even uses land lines these days? It's over 10 years since I had one plugged in.
 
The thing is yellow pages had, it if only they’d embraced the search engine thing when it took off. They were the market leader, they just didn’t get the technology change that ultimately made them redundant.
 
The thing is yellow pages had, it if only they’d embraced the search engine thing when it took off. They were the market leader, they just didn’t get the technology change that ultimately made them redundant.
I vaguely remember that yell? search engine thing that must have been linked to yellow pages but fair to say it never caught on.
 
With the demise of the landline to follow. Who needs a landline these days?
Don't tell 1finny but along with the milkman and an old school window cleaner (bucket and ladder), I still have a landline. It is mainly for my dad to get hold of me and he is the only one who rings it.

Edit: That's not true, I also get the odd call from an old woman asking for Sandra and are on to her longer than I am my dad. 🤣 🤣 🤣
 
Just got the latest phone book (now the size of a pamphlet rather than the huge volume it used to be) through the door and it's got a message on it saying it's the last one ever.

I remember when I was a kid the new phone book was exciting when it came :)
Yes, looking your own number up just to make sure.
 
Don't tell 1finny but along with the milkman and an old school window cleaner (bucket and ladder), I still have a landline. It is mainly for my dad to get hold of me and he is the only one who rings it.

Edit: That's not true, I also get the odd call from an old woman asking for Sandra and are on to her longer than I am my dad. 🤣 🤣 🤣
We've still got one so the mother in law can give the wife 3 rings to tell her to call back!
 
Last edited:
The thing is yellow pages had, it if only they’d embraced the search engine thing when it took off. They were the market leader, they just didn’t get the technology change that ultimately made them redundant.

yell.com launched on 1996 and it's always been awful and, again, really expensive to advertise on for few leads. People just search stuff directly rather then searching for a directory to then search
 
Back
Top