Oh look, a meaningless but popular slogan, five words this time rather than the usual three, with absolutely no policy or practical ideas behind it, which are probably legally unenforceable anyway, which ministers can recite over and over and over again in TV soundbites without doing any practical work to solve an actual problem, and the opposite will probably happen.
On the scale of Tory **** I’d put it below “Red, White and Blue Brexit” but above “Stop the Boats” (which actually meant preside over increase in net migration from 250k from 2003-2009 to 750k+ in 2021, 2022 and 2023).