Dynamic Pricing - coming to a pub near you.

Pubs and clubs have had "happy hours" for years. It's only fairly recently that "offers" have been scrutinised by local authorities, as far as I'm aware.

As long as there's a known price ceiling then it's just a rebranding exercise. The only real difference is that "happy hour" was designed to be cheaper early in the evening to tempt people out - then when they got drunk they'd spend more later on. This just reverses that to being a higher price when busy - the end result will be more or less the same.
 
Is there a known price ceiling? I think I'd rather miss out on a happy hour than have pints go up by a quid when people are actually likely to be in them.

Another nail in the pub coffin this
 
ThatFragranceGuy said:
I think I'd rather miss out on a happy hour than have pints go up by a quid when people are actually likely to be in them.
Click to expand...
But that's just it. The higher price is "the price" and the lower price is a happy hour price by a different name. It's slightly more complicated but we live in interesting times...
 
Scrote said:
But that's just it. The higher price is "the price" and the lower price is a happy hour price by a different name. It's slightly more complicated but we live in interesting times...
Click to expand...
Happy hours are usually at a fairly decent time though, and usually a couple of drinks - this is all drinks and any time it's busy
 
Kids today pre-drink & don't go out until later. Pubs are having increased costs in dealing with the late rush of slightly drunk people and so have to generate more revenue from a restricted serving period.

I don't like it but I can understand their reasoning, although I tend to agree with this sentiment...
ThatFragranceGuy said:
Another nail in the pub coffin this
Click to expand...
 
Scrote said:
But that's just it. The higher price is "the price" and the lower price is a happy hour price by a different name. It's slightly more complicated but we live in interesting times...
Click to expand...
It feels like we live in times where corporate greed is running out of hand and many companies show zero interest in their customers.
 
If this is a case of cheaper prices during the week to tempt people out on a school night, I have no problem with it.

I'm not holding my breath though.

What about Costa now will be the baseline to decide whether prices actually go up at the weekend or down during the week.
 
Corcaigh_the_Cat said:
Are they the 'dusty old pubs' you're talking about?
Click to expand...
No, it's stonegate; the largest pub chain in the uk. I'm sure they have closed some dusty old pubs though because the boomers have stayed in watching too much TV.

Frozen Horse said:
If this is a case of cheaper prices during the week to tempt people out on a school night, I have no problem with it.

I'm not holding my breath though.

What about Costa now will be the baseline to decide whether prices actually go up at the weekend or down during the week.
Click to expand...
It isn't - it's basically surge pricing, so the regular price is the price but at peak times it goes up by as much as a quid a drink.
 
I'm imagining an LED price board behind every bar which looks like google finance displaying the moving stock prices for each product by the minute , except its for drinks . Then I'm taking it to speculative options where you pour now but pay what the price is 10mins later , then you can start to drink it. Then I'm thinking options. buy options to buy drinks on cheap Wed afternoon that aren't poured until busy Thurs evening . The mind boggles 🫣
 
Juninhoburger said:
Pub chains like Stonegate and Wetherspoons are killing the pub trade, and have been for years now.

The solution is simple - don't give them your money.

#neverspoons
Click to expand...
I don’t frequent Wetherspoons, but I believe they provide a valuable service to older, impoverished folk, with free coffee refills and somewhere warm and dry.
 
Boro_Interlinked said:
I'm imagining an LED price board behind every bar which looks like google finance displaying the moving stock prices for each product by the minute , except its for drinks . Then I'm taking it to speculative options where you pour now but pay what the price is 10mins later , then you can start to drink it. Then I'm thinking options. buy options to buy drinks on cheap Wed afternoon that aren't poured until busy Thurs evening . The mind boggles 🫣
Click to expand...
This is the premise for a student night Teesside uni used to run where prices would rise and fall
 
ThatFragranceGuy said:
No, it's stonegate; the largest pub chain in the uk.
Click to expand...
I'd never heard of them & thought they must be London/SE chain, searched on their website & they've 4 pubs within a mile of me!
Not all recognised chain names either, one is a Slug & Lettuce but the rest I would've thought were all different from each other with a variety of beers, styles, one is even branded a 'community pub'.
 
newusername said:
I'd never heard of them & thought they must be London/SE chain, searched on their website & they've 4 pubs within a mile of me!
Not all recognised chain names either, one is a Slug & Lettuce but the rest I would've thought were all different from each other with a variety of beers, styles, one is even branded a 'community pub'.
Click to expand...
Even flares in boro is a stonegate venue but yeah they're everywhere - 4800 pubs nationwide
 
You must log in or register to reply here.
Back
Top