Dynamic Pricing - coming to a pub near you.

I was in colchester the other daywe had a pint of san miguel and a glass of wine(medium) cost £6.29 .Early in the evening they wer preparing for the rugby opener in another pub a pint of Madri and a medium glass of pinot £11.10 .
The first was wetherspoons the other?
At a difference of nearly £5 i can afford to drink in the second pub but it's financial madness.
 
14 Stonegate pubs in York. I wouldn’t be busting a gut to go in any of them. Not now I’m too old for the revolving dance floor in pop world.
 
I'd be in favour of this IF it went hand in hand with a review of opening hours. Post-Covid (and with increasing cost to serve) a number of places have cut back their opening hours. This is completely understandable (as the alternative may be to close completely) but if further revenue can be generated at busy times, would this cover earlier opening some days?

I'm not 100% convinced it would to be honest but it should at least be considered imo.
 
Younger people just dont do pubs like we used to. Its a fact. Pubs are only closing down because they dont make enough money.
 
Apparently this is one of the subjects during the Jeremy Vine show today.
Whoever the pub chain is, they own 800 pubs in the country.
 
Surely the correct way to reward customers and encourage purchases, is to make them expensive initially and then cheaper the quicker you drink them, and the more of them you drink.

If it was to control drunkenness they'd start off cheap but sharply increase in price with additional purchases, in a shorter time frame.

Or just make it random, like a lottery purchase. Your pint might be £3 quid, it might be £7. People seem to love a bet / gamble these days. You could even have a joke on if you're in rounds with your mates, especially if your round was £9 and his was £21.

Join me on my increasing anti-social behavior, alcoholism and gambling addiction podcast for more top-tips.
 
Caesium137 said:
Surely the correct way to reward customers and encourage purchases, is to make them expensive initially and then cheaper the quicker you drink them, and the more of them you drink.

If it was to control drunkenness they'd start off cheap but sharply increase in price with additional purchases, in a shorter time frame.

Or just make it random, like a lottery purchase. Your pint might be £3 quid, it might be £7. People seem to love a bet / gamble these days. You could even have a joke on if you're in rounds with your mates, especially if your round was £9 and his was £21.

Join me on my increasing anti-social behavior, alcoholism and gambling addiction podcast for more top-tips.
Click to expand...
If it was to control drunkenness they'd start off cheap but sharply increase in price with additional purchases, in a shorter time frame.
No, they should obey the law and refuse to serve anybody who is drunk
 
Trug said:
If it was to control drunkenness they'd start off cheap but sharply increase in price with additional purchases, in a shorter time frame.
No, they should obey the law and refuse to serve anybody who is drunk
Click to expand...
That's what I meant, they wouldn't 'start' drunk. But the more and faster you wanted to drink it goes up, to make getting drunk financially unpalatable.
 
ThatFragranceGuy said:
It isn't - it's basically surge pricing, so the regular price is the price but at peak times it goes up by as much as a quid a drink.
Click to expand...
But that's just "point of view". If the plan is to maximise profit then it's just a modern take on happy hours based on the very different drinking habits of people these days.

Years ago I as out in Blackpool and the happy hour price was half the regular price so this isn't as big a leap. People will vote with their wallets. If a pub isn't value for money they'll go elsewhere.

And happy hour itself was designed to get people out earlier and keep them around for longer. Happy hours didn't kick in at 9:30pm for a reason.

GibbosEmpire said:
Putting in rules that turns people away from pubs just seems counter productive to an already dying industry.
Click to expand...
If people don't come then presumably the higher prices don't kick in? If there's a reason for a particular pub being busy people can make a value decision as long as they know the rules up front.
 
You must log in or register to reply here.
Back
Top