Celtic's revenue has dropped £30m in two seasons but still 3 times the size of ours - we aren't great shakes. We lost £35m last financial year. I have no idea what would happen if we don't make the Premier League. We have a strategy but a high risk one.
It is always best to work with facts if possible.
It's worth noting nobody has posted that this lad will go to Celtic, or should go.
All that was stated was that Celtic have way more financial muscle than Middlesbrough unless we are in the Premier League. This is indisputable fact.
In the last 5 published years, Celtic have generated £407m, averaging £81m per season.
This includes the year to 2021 (MFC doesn't as it is not yet published) which has suppressed matchday revenues for Celtic by at least £20m.
Celtic peak turnover was £102m in 2018, when their wage bill was £59m. Even last season their wage bill was £52m.
In the last 10 published years Celtic have generated £702m, averaging £70m per season.
Celtic have Shareholder value of +£117m and have just £3m in loans. The accumulated P&L figure on their balance sheet is +£6m, despite the shocking Covid year.
Middlesbrough on the other hand are a basket case and much smaller.
Our Club has Shareholder Value of -£86m and this before the horrendous year of 2021 which has not yet been reported.
The Club owes £116m in loans/undertakings.
The accumulated P&L figure on balance sheet is -£207m.
Celtic Book Value is at least £203m greater than Middlesbrough.
Middlesbrough owe in loans at least £113m more than Celtic.
Celtic run within their means at worst. Middlesbrough have lost £207m to sit in the Championship.
In the last 5 published years, Middlesbrough have generated £280m, averaging £56m to include a PL season and two seasons of Parachute Payments. This does not include 2021 which will again be sub £20m.
Middlesbrough peak turnover was £121m in 2017, when the wage bill was £65m. This is the only year in the last ten where Middlesbrough's turnover was higher than Celtic's and where their wage bill was also higher.
In the last 10 published years, Middlesbrough has generated £387m, averaging £39m per season.
Celtic have generated substantially more in the last five years than Middlesbrough have in the last 10 years.
In the last 5 years, despite being swollen by PL and PP's, Celtic average turnover is £25m p.a. greater than ours.
In the last 10 years, their average turnover is £31m p.a. greater than ours and roughly double.
Last year (their absolute trough) their turnover was £42m greater, or more than triple ours.
Their wage bill has been well over £50m for 5 years, ours has only ever been above that once(in the last PL season). Our wage bill in the Eindhoven season was £38m.
Let's be absolutely clear, Celtic may not choose to blow us out of the water with a package, but they easily could.
Gibson may well be having a go, having a gamble. I hope all our supporters show up and support his ambition if so.
I have never for a minute said this lad should or will go to Celtic.
I actually hate Celtic (I like Rangers), but facts are facts.
Unless we are in the PL, they will have a much bigger wage bill because they can afford to. How they choose to spend that is up to them.
If we are in the PL then the Sky/Media money would mean that Celtic would likely have to win the Champions League to generate as much as if we got relegated in a season.
Cardiff and Zoophonic seem to get this. Others not so.