No it's more that despite the evidence of ones eyes, they fail to re-adjust. As I have given examples above we signed Rhodes after how many years of championship revenue, for 9mill, which is Celtics record fee.
We paid Bolasies wages last season, which will far exceed celtics all time top earner.
These are as much facts as any revenue, but take all aspects of an organisations strategy into account, not just one element such as a balance sheet. The evidence is there, we have already outbid celtic in the past as a championship side, we have outpaid them as a championship side, we've even bought their top players off them as a championship side.