Season card renewal deadline 3 pm today

TeaCider said:
https://twitter.com/x/status/1641846785814544384

It's Middlesbrough FC, so they could well be lying.
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That's for this season. So we've lost 2k compared to this time last year.

It's hard to see us shifting the 3k after the early bird deadline that we did last year, but there will be some. There always are. I don't really know what we did to shift 3k from April onwards last year, but there are always some choosing to buy after the EB deadline.
 
Frozen Horse said:
That's for this season. So we've lost 2k compared to this time last year.

It's hard to see us shifting the 3k after the early bird deadline that we did last year, but there will be some. There always are. I don't really know what we did to shift 3k from April onwards last year, but there are always some choosing to buy after the EB deadline.
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Apologies I meant to say where are you getting the 24/25 renewals figure from?
 
Unravel_Morrison said:
If you have to pay 40% more then you probably do.
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But if the person is buying 23 items at once and I’m only buying one, possibly only one, in a 12 months period and they are getting a decent bulk buy discount then I would think that is fair enough.

Particularly if the quality of the product was not guaranteed and variable to say the least and due to holidays, working, bad weather and other unknown events I might waste a handful of the 23 items.
 
FishofContemplation said:
It doesn’t actually. earlybird sales are down less than 5% compared with last year. So even if you attribute all of that to the price increase, it’s revenue neutral. But this time last year we were pretty much nailed onto the playoffs with a genuine belief we might get into the Premier League. I’d say you’d be delusional not to attribute most of the reduction to that. In fact, it’s considerably lower than I would’ve expected.
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I'm interested in the objective economic "gain" to the club in regard to reduction in take-up of early bird renewals.
Regardless of the %, any decrease defeats the objective.
That doesn't cover the revenue increase, which the club says it requires covering increased costs.
Any reduction in take-up based on existing levels is equal to a cut in revenue.

 
It’s interesting reading this thread. The club had a specific number of season ticket holders. The club put the prices up. The club now has fewer season ticket holders than it did at this stage last year. Some people say that the decision to raise prices has been vindicated. In any other business losing around 11% of your customer base in one move would be seen as a catastrophic failure. And yet here it’s seen as a sign that things are just fine as they are.

There are reasons the figure will come down. Price is one. Form is another. But the aim must surely have been to INCREASE the number of season ticket holders, not reduce it. I cannot understand why people would say selling less of your product isa sign of anything other than a failure.

Now they’re either going to have spend big money on players people have actually heard of this summer in an attempt to entice people back, or not sell one or two of the best players and therefore handicapping the manager again, or start the season by winning a few on the bounce and get the buzz going really early. I can’t remember the last time that happened, the team starting like a train. Probably not since Pulis.

The club has endured a completely wasted season and then decided to hike up the prices. They’ve sold less products because of it. There’s no excuses imo.
 
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NorthumberlandBoro said:
5% down on this time last year.
We need to compare like for like.
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That is true but I doubt very much we will sell another 4k season tickets like we did last season. That play-off finish helped entice people.

17k is better than I thought we'd sell though. Drop in performance always leads to a drop in sales.

I think it would take a massive transfer window to get our total ST number up to 20k.
 
On a thread a few weeks back, I think my guess was around 2,500 down on ST's.
Transfer window will partly dictate final numbers, but 21,500 down to 19,000 looks a bit optimistic at present.

Interesting to note that the clubs/fan groups explanation (justification) for the price increases was "increased running costs" and totalled around 600k based on 21,500 ST's.
That figure is now out of the window given a double digit reduction in ST's and to me, goes to show what a crock of sh*t that reasoning was. As I said at the time, we raked in over £10m in Jan transfer fees, most of it "out of the blue" (clubs words) via Rogers - use 5% of that income instead of kicking fans in the nuts...again.
 
Losing 2,000 fans and increasing the ticket cost by £30 has created a loss of roughly £300k - £500k , bad business. The warning signs were there with the initial uproar but they did not do anything about it.
People may lose their jobs because of poor decision making by the people making these decisions.
They could drop walk up prices to entice more to go, which should be the next priority.
 
Whilst the price increase will have had an effect for some there will also be many that will remember the games v Rotherham, Plymouth and others that would not pay last seasons price for what has been served up this season. After some of the games we have seen this season if anyone thought everyone would renew then I am quite shocked at that. This seasons ST increase was on the back of some fantastic football last year. The drop for next season is as much to do with performances on the pitch than a £30 increase.
 
Simply red said:
They could drop walk up prices to entice more to go, which should be the next priority.
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The Boro hierarchy do not give one sh*t about walk up customers, haven't for years.

They have created a two tier system where if you aren't a ST holder, you're not really a "real fan" are you?

Fully expect a hike in the walk up prices to try to cover the loss in ST early bird revenue......which will again see a decrease in numbers.

Bar one or two posters on here who agree with the massive disparity between ST / walk up prices, most ST holders are not bothered about the difference, whatever that may be. So why do Boro keep it high? Never got the thought process where they would rather have 2 fans paying £35 rather than 3 paying £30.

Bit shambolic the Boro ticketing structure.
 
This comparing "like with like" is amusing.

Tomorrow the club will count the 22k people who have bought a SC to be present.
The average attendance will be c27k at the end of this season with maybe 1300 away on average.
So the club will have sold c4k match day tickets on average inc hospitality - at far higher prices than the SC per match.

As things stand there are 17k confirmed SC holders for next season.
Without a stunning window - and why the hell would that happen - then how many new SC's will they sell?
Let's be generous and say 1k.
That means with the same number of away supporters attending, then the club will need over 7k walk ups per match to get to replicate our crowd of this season.
There is not a chance in hell of that happening.

So Gibson in his relentless strategy of stupidity, will have lost thousands of supporters AND generated lower overall revenue, whilst deterring lapsed supporters and new fans from getting on board through insult pricing.
 
You see, this and the Rogers sale are why I don't think we'll be throwing money at the squad this summer despite all the talk of FFP headroom etc.
We are a loss making concern currently and as others have pointed out above, this increase has done the opposite of what it was designed for.
The squad needs a lot of quality adding to it in order to make it capable of making the automatic places and despite being really close last year we chose to not build on that and buy projects instead. If we didn't have the money to keep Chuba and sign Giles and or Archer last year then I don't see how we'll be able to get anywhere near that quality this summer.
Correct me if I'm wrong, but having this supposed FFP headroom would mean it'd be the ideal time to get external investment in and go for it.
 
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