That one is too easy to bat away with inflation.Why has a season ticket over 20% more expensive than 3 seasons ago? And do you expect fans is an area like Teesside to keep paying these increases?
I would front load a question with some facts.
An early bird renewal is paying 34% more than the average Championship Club and an early bird new applicant is paying 50% more. The full ticket pricing is going to be even higher. We are currently the most expensive club in the Championships and we are also more expensive than 11 Premier League Clubs. Given we have a higher quantity of sales than most Championship Clubs and some PL clubs, why can't we price our tickets competitively?