It is funny when brands attract a crowd they really would prefer not to embrace though.
Polo Ralph Lauren with 80s/90s rappers, Burberry with hooligans and yellow tipped Fred Perry’s with MAGA being fascinating examples of a clothing brand being taken over by a counterculture that they never wanted.
It’s always funny to me when you spend a bit of time in Asian mega cities and all the Chinese billionairesses are wearing so much Burberry that they’d fit in at Upton Park in 2004.
And why not?
That's just 1 of many many accounts that takes the pi$$ out of those that wear Stone Island and gets the badge in.I'm not sure it's done that much damage to the brand here in the UK to be honest